Airports to aeroplanes, luxury cruise liners
to riverboat restaurants, universities to schools, railway stations
to express trains, takeaways to top restaurants, city centre hotels
to bed and breakfast. Wherever we are, whether in a department store,
leisure centre or pub, or simply strolling in the park, there is
normally a hospitality enterprise providing for our accommodation
and dining needs.
Indeed, there are hundreds of thousands of them in the UK alone,
with a combined turnover of around 10% of the country’s total
consumer expenditure. This is very serious money; over £50 billion
pounds!
The hospitality industry (loosely defined as hotels and a myriad
of leisure and catering operations of different kinds) accounting
for 70% of employment in the wider tourism industry offers unparalleled
opportunities for truly international management careers.
These excellent job prospects are reflected in the demand for graduates.
For example, the Colchester Institute, like many of the UK’s
other established providers in hospitality management education,
consistently achieve one hundred percent graduate employment.
What interests many prospective students is the extraordinary range
of management jobs available. For example, in addition to operational
management, graduates can pursue careers in such areas as personnel,
marketing, sales, finance, training, facilities management, conference
management and purchasing. Also, career progression is often rapid,
with companies offering very good financial and development packages
in recognition that there is a major shortage of well qualified
management graduates for what is one of the world’s largest
and fastest growing industries.
Clearly, the hospitality industry offers excellent opportunities
for ambitious graduates. In addition to management positions, self-employment
is also a real possibility for experienced managers.
What has been stated thus far is justifiably upbeat, but it is
also necessary to sound a note of caution. In order to succeed in
this industry, it is useful to possess good interpersonal skills,
and advancement will often fall to those that take on extra responsibility,
and work under pressure. Also, in some sectors managers need to
cope with working unsocial hours. Therefore, as with any other vocation,
it is necessary to consider carefully the pluses and the minuses.
Although, the extraordinary variety of opportunity means that most
managers find they are in fact rather spoilt for choice.
Tips on Choosing a Course
There are a large number of centres offering Higher National Diplomas
(HNDs) and degrees in hospitality management. Prospective students
should try to get an idea from the college or university as to the
number of years it has been running hospitality higher education
programmes. For example, established centres, because of their long
experience in the field, offer excellent resources and learning
opportunities.
Industrial Placements.
Many employers are attracted to graduates that have gained work
experience whilst on their course. Established colleges and universities
will normally arrange these placements for the students, but the
level of support varies, and it is worth asking some searching questions
about this before choosing your place of study. The range of placements
is also an important consideration.
For example, some centres, such as the Colchester Institute, provide
a complete package where students can choose from a range of establishments
throughout the USA, continental Europe and the UK. This particular
package includes finding a mutually acceptable placement, arranging
accommodation and negotiating the salary. All the students have
to do is turn up for work! It is important, therefore, that you
establish whether the centre offers such high levels of support,
which should also include a visit by a lecturer, or industrial placement
tutor. Whether they are in New York State or Scotland, our own students
benefit equally from these visits, which, whilst being primarily
for educational purposes, also help to reduce the occasional and
inevitable problems a student may experience when working away from
home for the first time.
Choice of Programme
Those wishing to study full-time choose between an HND or a degree.
HND programmes are often two or three years in duration, and an
honours degree will take up to four years to complete. The HND will
usually have a six month work experience placement, and of the four
year degree course, one year will be spent at work.
It is important to establish with the centre that one can progress
easily from the HND to the degree. For example, some of our students
prefer to do an HND (two years) and then ‘top-up’ to a
degree (a further one or two years). Another thing to look into
is the range of degree titles on offer.
Programmes are often developed to allow students to choose a particular
specialism to study in addition to the hospitality core. Specialism
pathways include such areas as: Leisure, Conference Management,
Marketing, Facilities Management, Business Studies, Tourism and
Human Resource Management. The strength of this system allows graduates
not only to gain specialist knowledge of a particular branch of
management, but also to be able to convey this expertise clearly
to prospective employers.
If deciding on a career in hospitality management, you can be assured
of an interesting career with excellent opportunities for advancement,
and for those that want it, the ability to have a truly international
career. More and more, however, employers are seeking well qualified
people to fill their management positions. It is necessary, therefore,
to choose a higher education course that, reflects the particular
branches of the industry that you wish to follow.
Author: Barrie Mills, Head of School of Hospitality &
Service Industry Studies, Colchester Institute.
This article first appeared in TransWorld Education
